Description
• We are looking for a creative, talented and passionate PR Executive to join our London based North Europe team, to work across all areas of PR, focusing on driving the brand and product strategy to engage media (consumer and corporate), influencers and makeup artists
• This role will work very closely with the regional PR agencies in North Europe to develop, implement, report and analyse strategic PR plans to launch new territories, stores, new products, and brand campaigns and engage with the diverse Charlotte Tilbury audience to drive increased brand awareness and sales
• This role will report into our North EU PR Manager, and the role will involve working very closely alongside the Global PR team, as well as North EU Marketing, Commercial, Education and Training team
• Support PR Manager/Asst. PR Manager and PR agencies to secure consistent, regular, quality and on-brand press coverage across print, online, broadcast and social with key focus on ROI
• Assist PR manager to research and develop influencer strategies & relationships
• Contribute to communication strategies and PR plans to support brand launches including new product launches, new markets and campaigns
• Reporting and wrap reports on key launches and events, from product launches to new markets across PR & VIP/ Red Carpet
• Maintaining media and pitching lists, ensure all agencies update for each launch, as well as owning any other key central tracker documents such as awards logs and PR calendar
• Analysing press and influencer KPIs and tracking & logging results, using platforms including Cision & Traackr
• Gifting & sample management, including: managing end-to-end influencer & VIP mailers, press seedings & all product order processing for the PR & VIP team, including PR agencies monthly gifting cupboard orders
• Managing any proactive or reactive image requests from agencies or external partners
• Managing NPD sample distribution too agencies and press
• Circulating a weekly North EU PR update with press, influencer & VIP/ Red Carpet highlights for the week
• Assisting with the planning and execution of PR & VIP events and activities
• Work closely with the marketing and commercial teams to understand how PR can support & amplify ongoing local retailer plans
• Collaborate closely with North EU PR team, global PR team and North EU marketing team to devise and deliver record breaking launch activity for each new launch (product or region)
• Promote and respect core brand values and work closely with all departments (from global PR, marketing, commercial, training & education) and external partners
• Be a reliable partner to our in-market agencies
• You will sit in our EU PR team, reporting directly into our wonderful PR Manager, EU
• You will work very closely alongside the Global PR team, as well as North EU Marketing, Commercial, Education and Training team
Benefits
• Generous staff discount
• Generous product gifting
• Hybrid, flexible working
• Access to Tilbury Treats - discounts on everything from gym memberships to cinema tickets
• Dog friendly office on Monday and Fridays
• 25 days holiday plus bank holidays
• Other fabulous benefits such as life assurance, birthdays off work and pension contribution
• Excellent English written and verbal skills
• You have started to build some experience across press & influencer activity either in-house or in an agency environment
• A natural curiosity, passion and love for the beauty industry
• Great relationship-building skills and the ability to network at all levels. Unflappable and enjoys working in a fast-paced commercial environment
• An excellent communicator comfortable presenting, able to influence and effectively articulate your point of view
• Energetic, driven and ambitious with a strong team spirit
• Strong writing skills and a creative flair when creating reports and presentations, editing, proof-reading, and compiling documents with a meticulous eye for detail
• Ability to work autonomously and at a hands-on level, with the ability to show initiative and foresight
• Experience executing locally ideal (EU countries) and fluency in one EU language other than English is ideal
• Passionate about stories and cultural zeitgeist, with a finger on the pulse of social media and news trends
• Have a flexible and professional attitude, you are hungry to learn and welcome challenge!
• Have exceptional organisational and prioritising skills, with great attention to detail and is results-driven
• Ability to work under pressure, meet deadlines in a timely manner and ruthlessly prioritise
• While we outline the experience and skills we believe set candidates up for success, they’re a guide - not a barrier. If you can demonstrate the capabilities needed for the role, we’d love to hear from you, whether you have more or less experience than listed
